Jumbo King Wada Pav

Its been a few years since the Jumbo King Wada Pav was launched with an ambitious goal of making the "Wada Pav world class". But, it was only recently that I ventured to have a Wada Pav at the stall. This was partly motivated by reading an article in a newspaper about the types of Wada Pav that they offer - I was most attracted by the "Brown (Whole Wheat) Pav".

And so it was that I was pleasantly surprised to see the price of Rs. 6 for the brown pav variety and Rs. 5 for the normal one. They also offer soft drinks and lassi. The Wada Pav was not bad at all and in fact, for the hygiene that they offer, the price is really worth it (it is priced Re. 1 more than the usual Wada Pav hawkers).

I could see that this strategy would not only attract the middle-class and college students, but also the labourer class that make a "meal" out of the Wada Pav. In addition, they have also have Wada Pav with cheese. On the other hand, they call the "Brown Bread Wada Pav" as the "Diet Wada Pav" - quite an attractive proposition for the "diet-concious" people.

The article in the newspaper also mentioned that they were soon going to introduce a "Jain Wada Pav" (without garlic and potatoes).

Looks like a desi McDonald in the making.