Some say that anyone can make money in Mumbai. That's why its sought after by all our Indian junta. One can find all kinds of professions - usual and unusual. It is surprising how people earn their living. Let's see an example. Let me call this profession "temple cow feeder". The choice of this title is not entirely precise, but then I have yet to find anything more suitable. As we shall see, there is a reason why we call this profession as "cow feeder" (and not as, say, "cowherd").
I've observed (as would have so many Indians) this set of people outside temples with one or more cows and a heap of green grass. Hindus and Jains believe that cow is a sacred animal and one must feed the cow to get blessed (and to credit to our "karmic account"). The cow is typically tied to a tree or post and is usually under a nice shady tree (if the cow is lucky). There are one or more persons in charge of the cow. One needs to pay some money (Rs. 2/- is minimum in the posh suburbs) to this person(s) and they will give us a bundle of green grass. This green grass needs to be fed to the cow. The cow and the person are in position by morning 9 a.m. and this might go on till afternoon or late evening (depending on the demand). (Remember - this is a business model. All business rules apply (including demand/supply)).
Now, I wonder sometimes if the cow ever gets fed up of eating the same old green grass. Cows outside Jain temples are more lucky. As per their rules, Jains do not eat anything that has been prepared a day before. So any leftovers are also brought along and fed to the cows. Sometimes, the cow will ignore grass that is being fed and instead prefer to eat chappatis and bread.
That's not the main point. The point is that the person in charge of the cow is actually just a "feeder". That person is not the owner nor the cowherd. Nor does the person look after the cow or give her a bath or milk her. The way this works is simple (if you know): A designated cow from a stable (tabela) is brought over by the real cowherd and handed over to the "feeder". This happens outside the temple - only that we are too busy to take notice of this "handover". The cow has probably been milked in the tabela and given a scrub and brought to the place. Now, this feeder takes over and handles the feeding of the cow until the "time" is up. The cowherd again makes an appearance and, after taking a (hefty) commission from the feeder, takes away the cow back to the tabela.
This is real "business". If one is lucky, the feeder might make hundreds of rupees outside popular temples. Instead of the cow remaining idle in the stable, the cowherd "leases" it to the feeder who acts like an "agent". After the time is up, they split the earnings (in whatever agreed upon ratio). It is probably good for the cow too. Its breakfast and lunch get taken care of. Everyone is happy - including the people paying money to buy the grass.
Time to publish this model in HBR (Harvard Business Review). Some MBA courses might want to study this "model", after they have had enough of the dabbawalas. As a bonus, some of these feeders and cowherds might get to attend some royal wedding in Britain.
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